Wyndham Championship retains WilsonMcGuire Creative

Posted by Andy Durham on January 7, 2009 at 1:04 pm under Professional | Comments are off for this article

WYNDHAM CHAMPIONSHIP RETAINS WILSONMCGUIRE CREATIVE
Company will Continue as Tournament’s Agency of Record

from Rob Goodman 3G Sports and Jim Modlin Gold’s Gym:

GREENSBORO, N.C. – The Wyndham Championship has retained WilsonMcGuire Creative to continue its role as the advertising agency of record for the official PGA TOUR event, it was announced today.

WilsonMcGuire has represented the Wyndham Championship since 2007 and has assisted the tournament in establishing the Wyndham Championship brand while updating the theme of the event. Wilson McGuire will continue to create all newspaper, magazine, internet and billboard advertising, sponsorship materials and other collateral information.

“We are very fortunate to have a company like WilsonMcGuire Creative assisting us with the Wyndham Championship,” tournament director Mark Brazil said. “They have a vast knowledge of golf, especially with their relationships with the USGA and Pinehurst Resort. They did a fantastic job for us last year with our move back to Sedgefield Country Club so the decision to continue our partnership with them was an easy one.

“As the Wyndham Championship evolves into an event that is important to our entire region, we want to partner with Piedmont Triad companies whenever possible. Having WilsonMcGuire in Winston-Salem is a big positive for our tournament; they understand our goals and are partners in our efforts.”

“The Wyndham Championship is the Piedmont Triad’s only major-league sports event, and golf is a large part of what we do,” WilsonMcGuire Creative president and creative director LeAnn Wilson McGuire said. “The Wyndham Championship is quickly returning to the level of excellence it enjoyed years ago, and we are proud to have played a small part in the tournament’s reinvention. We appreciate their confidence in us and look forward to working with them again this year.”

The 2009 Wyndham Championship is set for Aug. 17-23 at Sedgefield Country Club in Greensboro, N.C. Tickets will be available online at www.wyndhamchampionship.com or through the tournament office. The tournament thanks title sponsor Wyndham Worldwide and Premier Partners, BB&T Cadillac, Harris Teeter, and VF Corporation for their continued support. Additional tournament information is available at www.wyndhamchampionship.com or through the tournament office at (336) 379-1570. For more information about Wyndham Worldwide, please visit www.wyndhamworldwide.com.


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