Wyndham Championship Earns Best Advertising Campaign Award

Posted by Press Release on December 6, 2013 at 5:55 pm under Professional | Comments are off for this article

PONTE VEDRA BEACH, Fla. – The Wyndham Championship (Greensboro, N.C.) was honored by the PGA TOUR at the TOUR’s Tournament Meetings on Thursday, December 5, at TPC Sawgrass in Ponte Vedra Beach, Fla., earning an award for “Best Advertising Campaign” for the 2013 tournament at Sedgefield Country Club for the second year in a row. The event was nominated for five awards overall.

“On behalf of the PGA TOUR, I am pleased to congratulate the Wyndham Championship for being named the best among its peers on TOUR,” said PGA TOUR EVP and Chief of Operations Andy Pazder. “The tournament committee should be proud of the special recognition the event has earned for its efforts.”

The Wyndham Championship’s “Escape to Wyndham” theme, which positions a trip to the tournament as an escape from everyday life or a mini-vacation for fans, could be found all over the Piedmont Triad area and, in particular, at Sedgefield Country Club, where the tournament continues to grow its branding efforts each year on behalf of title sponsor Wyndham Worldwide.

New on-course upgrades in 2013 included new tee markers shaped as beach chairs, new tee backs designed to look like a pilings on a dock, the Wishes by Wyndham Charity expo and the very popular debut of Margaritaville at the Wyndham.

The campaign also included extensive branding in the Piedmont Triad International Airport, at the Wingate by Wyndham Hotel in Greensboro and on a number of billboards throughout the region.

“This award is great news for the Wyndham Championship and Wyndham Worldwide,” Wyndham Championship tournament director Mark Brazil said. “I am proud to accept this award on behalf of the Wyndham Championship and our partners at Wyndham Worldwide. I really appreciate the efforts of our marketing team with Wyndham, Company 20 and our advertising agency, WilsonMcGuire Creative.”

The 2014 Wyndham Championship, won this year by Patrick Reed, will be held August 14-17 at Sedgefield Country Club.

Contested annually on the Donald Ross-designed course at Sedgefield Country Club in Greensboro, N.C., the Wyndham Championship was founded in 1938 and is the seventh-oldest event on the PGA TOUR. Tickets are available at www.wyndhamchampionship.com or through the tournament office. The tournament thanks title sponsor Wyndham Worldwide, presenting sponsor BB&T and Premier Partners, Cadillac, Harris Teeter, McConnell Golf, Sunbrella®, Technology Concepts & Design, Inc. and VF Corporation for their continued support. Additional tournament information, including ticket packages and sponsorship information, is available at www.wyndhamchampionship.com or through the tournament office at (336) 379-1570. For more information about Wyndham Worldwide, please visit www.wyndhamworldwide.com. Stay connected with the Wyndham Championship through its social media channels, including the Wyndham Championship Facebook page, Twitter, Instagram, Foursquare, Flickr and YouTube.

The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, NEC Series-PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.

The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to nearly 945 million households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2012, tournaments across all Tours generated more than $130 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to $1.86 billion.

The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Fla.

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