Posted by Press Release on July 24, 2014 at 2:04 pm under Professional | Comments are off for this article

GREENSBORO, N.C. (July 21, 2014) – Biscuitville FRESH SOUTHERN® ( is pleased to announce the company will once again be the title sponsor of the Biscuitville 125 NASCAR K&N Pro Series East race at VIRginia International Raceway on Saturday, Aug. 16 in Alton, Virginia. This is the second year Biscuitville has sponsored NASCAR’s top developmental series race at VIR.

Biscuitville and VIR will host a second race kickoff event on Saturday, July 26, from 11 a.m. to 1 p.m. at the Biscuitville restaurant at 2101 Riverside Drive in Danville, Virginia.

“Biscuitville is pleased to partner with VIR to support the next generation of NASCAR stars,” said Burney Jennings, president and CEO of Biscuitville. “We always look for great local partners and VIR is a good match for our company. Both organizations share similar goals of offering an authentically Southern experience and providing exceptional customer service.”

The Biscuitville 125 NASCAR K&N Pro Series East race will take place on Aug. 16 at VIR, which was ranked as one of the top six road courses in North America by Car & Driver magazine. NASCAR’s rising stars will navigate 50 laps around the North Course track’s 22 turns and 100 feet of elevation changes, all while battling it out with other drivers to cross the finish line.

“VIR is excited to have Biscuitville as the title sponsor of this important NASCAR event for the second year,” said Connie Nyholm, VIR owner and managing partner. “Like VIR, Biscuitville has a loyal base of fans who appreciate quality products, unique experiences and Southern hospitality. We invite everyone out to watch NASCAR’s top young drivers take on our challenging road course and to explore all of the unique and fun amenities available onsite at VIR.”

To learn more about Biscuitville and the Biscuitville 125 race, visit Customers purchasing tickets online can enter the code BISCUITVILLE and receive a special prize pack.

About Biscuitville FRESH SOUTHERN®
Headquartered in Greensboro, N.C., Biscuitville is a family-owned company that offers guests an authentic Southern dining experience. The company was founded in 1966 when owner Maurice Jennings opened two pizza restaurants in Burlington, N.C. After several years, the company added signature, made-from-scratch biscuits to its menu that were so well received, business boomed and the Biscuitville brand evolved.

Biscuitville now employs over 900 people and operates 54 restaurants in North Carolina and Virginia.

Information about the company may be found at Follow the #Biscuitville 125 on Facebook, Twitter and Instagram.

About VIRginia International Raceway
VIRginia International Raceway is one of America’s premier road courses, offering professional and amateur racing for modern and vintage classes while providing contemporary resort amenities. A prominent test facility for the automotive industry, VIR has the distinction of being named one of the top six courses in North America by Car & Driver Magazine, and southern roots and hospitality make it one of the friendliest.

Conveniently located at the Virginia/North Carolina border, VIR is just a short two hour trip from Richmond and about an hour and 15 minutes from both the Piedmont-Triad and Raleigh-Durham International Airports.

VIR offers complementary amenities such as lodging, dining, a spa, an exclusive driver’s club, karting, off-
road racing, skeet shooting, skid pad and more. The grounds also offer a unique setting and specialized facilities for corporate retreats, group activities and conference space. Onsite parcels are available for sale/lease to motorsports industry tenants. For more information, visit, Facebook or Twitter.

Click on the pictures for larger version and descriptions.

Click on the pictures for larger version and descriptions.

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