CBS MaxPreps, PLEDGE IT Launch National Campaign for St. Jude Children’s Research Hospital

Posted by Press Release on August 9, 2016 at 12:57 pm under High School | Comments are off for this article

Cameron Park, CA – MaxPreps, the online high school sports leader and a CBS Sports Digital property, and PLEDGE IT, the leading online sports fundraising platform, are joining forces to empower high school football teams across the country to raise funds for St. Jude Children’s Research Hospital® through a new annual program, Touchdowns Against Cancer.

In support of Childhood Cancer Awareness Month, Touchdowns Against Cancer is a first-of-its-kind national program aimed at unifying high school football teams across the country for a common cause: defeating childhood cancer.

Teams will launch PLEDGE IT campaigns and enable their fans to pledge a donation for every touchdown scored from Sept. 15 to October 1. Beginning today, varsity high school football coaches may enroll their teams through their MaxPreps coach administration page. Funds raised through this campaign will benefit the lifesaving mission of St. Jude: finding cures and saving children. Fans of high school football everywhere are encouraged to recruit their coaches to participate.

“MaxPreps supports the role high school sports play in unifying local communities and teaching teens important life lessons through sports,” said Andy Beal, Founder and President of MaxPreps. “Every team has a player, parent, coach or classmate affected by cancer, and we are proud to partner with PLEDGE IT and St. Jude Children’s Research Hospital to bring high school football teams and fans together, nationwide, to fight childhood cancer.”

“We believe in the power of sport for social good,” added Scott Shirley, Founder & CEO of PLEDGE IT. “MaxPreps is absolutely the best partner to mobilize high school football teams from coast-to-coast for a cause far greater than wins on the field. And there’s no organization more committed to treating and curing childhood cancer than St. Jude Children’s Research Hospital. Together we can create opportunities for teams to make a positive impact and empower them to help St. Jude defeat childhood cancer.”

“We are excited to see the philanthropic efforts of teens across the country as they support St. Jude patients, kids just like themselves, who are battling childhood cancer and other life-threatening diseases,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “This campaign, which launches during Childhood Cancer Awareness Month, will help St. Jude Children’s Research Hospital continue to push the search for cures, and ensure that no family receives a bill for anything, but can focus on helping their child live.”

To learn more about the program, visit

Jim Stout
Media Manager, Eastern U.S.
CBS MaxPreps, Inc.

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