HIGH POINT, N.C.—High Point University today announced a new seven-year partnership with adidas. With the new all-school deal, the Portland, Ore., based company will become the official athletic footwear, uniform, apparel and accessory brand of the Panthers and supply all 16 High Point University intercollegiate athletic teams with gear from June 1, 2017 through the 2023-24 academic year.
“High Point University Athletics is thrilled to partner with adidas, a world class company whose creativity, technology and quality have made it among the world leaders in athletic apparel and equipment,” High Point University Director of Athletics Dan Hauser said. “This agreement builds on the research partnership the HPU Physical Therapy Department has established with adidas since 2012. The multi-year agreement will enable us to enhance our student-athlete experience by providing top-quality apparel and equipment to our programs in addition to adding significant resources to support our athletic department.
“The decision to partner with adidas was an easy one to make. adidas is revolutionizing the sports apparel and equipment market with unique innovation and service. adidas products have quickly become the favorite brand of teens and youth, which will enhance our ability to recruit elite athletes to HPU.”
For High Point University Athletics, this is the first time the program will have will have an all-school, comprehensive, department-encompassing partnership with a major sports apparel company.
“Our mission is to help athletes perform better and over the next seven years we’ll provide the Panthers with our newest footwear, apparel and equipment and help to elevate High Point University’s Athletics,” said, Jim Murphy, director of NCAA Sports Marketing at adidas America. “Innovation is at the core of all adidas products, so this partnership was a great fit because HPU was named the ‘Most Innovative Regional College in the South’ two years in a row. We believe that sport has the power to change lives and through this new partnership we’ll collaborate with HPU to execute their mission to ‘enlighten, challenge, and prepare students to lead lives of significance.’”
At a date to be announced, High Point University athletics apparel in the adidas line will become available at the HPU Bookstore and online at HighPointPanthers.com.
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State and Texas A&M. adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), Major League Baseball (MLB), Major League Soccer (MLS) and Major League Lacrosse (MLL).