Greensboro Company Launches Sports Marketing Platform
NameRights.com Aims To Help Schools Raise Funds By Selling Naming Rights
*****Our only concern here is what about all of the stadiums and gymnasiums that already have been named after coaches and other school officials, that served the schools over the years….We locations in place like the Marion Kirby Stadium at Page HS, the Jamieson Stadium at Grimsley High School, the Tarpley Stadium at Dudley HS, Claude Manzi Stadium at Smith High School, Doug Henderson Stadium at Western Guilford HS, Bill Slayton Stadium at Southeast Guilford HS, C.K. Siler Stadium at Southern Guilford HS, Bill Bookout Stadium at Northeast Guilford HS, R.L. Billings Stadium at Northwest Guilford HS, Tommy Grayson Stadium at Eastern Guilford HS, Johnny Roscoe Stadium at Northern Guilford HS, Kenneth Miller Stadium at Ragsdale HS, Simeon Stadium in High Point, for High Central and High Point Andrews HS, and I think Southwest Guilford, has the only unnamed high school football stadium in Guilford County….Do you sell off the names of those that gave all and give away the names as a sellout???
Most of the gyms in Guilford County are named for former coaches and teachers as well….Just thoughts and the Southwest Guilford gym is named for former SWG Cowboys wrestling coach Jim Coggins and many of the gyms already have names out on the front of the buildings….
Just thoughts as many of us get some time and take some time to digest the news that we have printed here…..*****
GREENSBORO, NC – On any given Friday night, you can find parents and spectators in the stands of high school football stadiums across the country. For Greensboro entrepreneur, Evan Rogers, it is the social media activity before, during and after the game that excites him most. His company recently launched NameRights.com, a sports marketing platform that helps high school athletic programs showcase their naming rights opportunities to potential sponsors. Naming rights are a type of arrangement where a company becomes part of the name of an event or facility by financially supporting another organization. Prominent local examples include the Wyndham Hotel chain’s role as title sponsor of the Wyndham Open and BB&T’s naming rights sponsorship of multiple college and pro sports venues in the Triad.
Naming rights have long been thought of as a big business phenomenon but have trickled down to high schools and municipal venues in recent years. Just days ago, Teachers Credit Union announced a 10 year, $300,000 naming rights agreement with South Bend, Indiana’s school district. Similar headlines appear daily in newspapers across the country as companies both large and small clamor for an opportunity to build awareness and promote goodwill in their communities. Hundreds of school systems nationwide have been challenged to find new revenue amid budget cuts and the practice of selling naming rights has become a key piece of the funding puzzle.
NameRights.com hopes to capitalize on this trend while showcasing the ways that naming rights differ from other forms of local outreach. Whereas radio ads are fleeting and only the most provocative billboards are covered by the press, naming rights sponsorships last for years and appear in every corner of the local media landscape. On the Internet, every like, share or post extends the sponsor’s name in ways that no television commercial can replicate. Even ticketing websites and driving direction apps become part of a brand’s echo chamber when searches are made online.
The idea for a naming rights sponsorship marketplace could not have come from a more unlikely place. While on a walk with his son at their school’s newly renovated track, Evan was asked “Dad…what should we call the new field?” Months later, he launched NameRights.com as an online hub for local sponsorships. According to a report by PricewaterhouseCoopers (Pwc), revenue from sports sponsorships is projected to reach $18.3 billion by 2019. Only time will tell whether the platform can become a destination for companies seeking naming rights at the local level. If it does, school districts and athletic programs will have reaped the benefits of a simple conversation between an engaged father and his school aged son.