MLB PLAYERS ALUMNI ASSOCIATION PARTNERS WITH MILLIONS.CO TO CONNECT THOUSANDS OF FANS WITH FORMER PRO ATHLETES
The Major League Baseball Players Alumni Association (MLBPAA) is helping former athletes earn money outside the ballpark with a new partnership with MILLIONS.co.
MILLIONS.co and the MLBPAA have entered into an official partnership to allow former MLB athletes another way to earn money following their playing careers.
The MILLIONS platform gives former players a new way to interact with baseball fans post-retirement, and leverage their existing fan base on social media to generate additional revenue streams. The MLBPAA Direct partnership will provide MLB alumni with an additional outlet to create lucrative revenue post-retirement with the help of the MILLIONS platform, all while building new, personalized connections with fans of the game.
On MILLIONS, fans can purchase exclusive merchandise and products, access WatchParties and other interactive fan experience streams powered by MILLIONS’ WatchStream™ technology, and Personal Video Ask Me Anythings all from one page, creating a ‘viral social commerce loop’.
“Our mission with the MLBPAA is singular, we want to make retired baseball players more money, help them connect directly with their fans, and allow them to focus on their careers, friends, and families while we take care of everything else,” says Matt Whitteker, CEO of MILLIONS.co. “It’s a win-win for the former players and for millions of sports fans around the world.”
One of the most unique aspects of the platform is the WatchParty experience. Athletes are sponsored to virtually watch live sports events with their fans at no cost to the fans. Former baseball stars, like Jonny Gomes are hosting WatchParties for some of the biggest games of the season, including the playoffs and World Series, and it doesn’t stop there. MLB alumni can host WatchParties for any sporting event they would like, at no cost to the viewer.
“I’m really enjoying MILLIONS. It’s a great opportunity to get in front of fans. The WatchParty I did was pretty exciting. I love watching the game of baseball still, and breaking it down in unique ways to give some baseball IQ back to the fans. I’m a fan, I love it, I enjoy it, I’m [excited to] keep it moving,” says Jonny Gomes who formerly played as an outfielder in the MLB and was a part of the 2013 Red Sox World Series Champions.
MILLIONS Chief Marketing Officer, Brandon Austin, calls it a super-charged video podcast.
“We’ve created the top sports marketing media offering in the world. It provides more engagement, more marketing material, media, and derivative assets than anything else. Live WatchParties are the future of sports entertainment and the best way for athletes to engage with fans.”
Through the MILLIONS platform, MLB Alumni, fans and professionals will be able to interact digitally in ways they haven’t before. The MILLIONS platform will bring numerous new marketing opportunities to former players of all kinds, allowing them to reconnect with the game and create new exciting memories for fans from all over.
“We are proud and excited to be partnering with MILLIONS to create unforgettable experiences for fans while also providing a wide range of marketing opportunities to former MLB players,” said SVP, Legends Entertainment Group of the MLBPAA, Chris Torgusen. “The platform provided by MILLIONS to host live video content and create social commerce for players will prove to be valuable for all members of our organization.”
MILLIONS.co (www.MILLIONS.co) is quickly becoming the world’s leading social commerce and video platform connecting the sports world. MILLIONS combines the power of social media and e-commerce on a single platform to empower athletes to connect on a deeper level with their fans while creating new, lucrative revenue channels. It is rapidly proving to be the most important sports technology company in history.
About The Major League Baseball Players Alumni Association (MLBPAA)
MLBPAA was founded in 1982 with the mission of promoting baseball, raising money for charity and protecting the dignity of the game through its Alumni players. The MLBPAA is headquartered in Colorado Springs, Colorado with a membership of 11,700. MLBPAA’s Legends for Youth Clinics impact more than 19,000 children each year, allowing them the unique opportunity to interact with and learn from players who have left a lasting impact on the game of baseball. Alumni players find the MLBPAA to be a vital tool to become involved in charity and community philanthropy.