Omega Sports gets a fresh look with a new location in Winston-Salem’s Thruway Shopping Center

Omega Sports gets a fresh look with a new location in Winston-Salem’s Thruway Shopping Center.

Winston-Salem, NC – Omega Sports is excited to announce its new neighborhood sports store location in Winston-Salem at 408 S. Stratford Road in the Thruway Shopping Center. The new store is located four stores over from its current location which has been moved to offer shoppers an enhanced shopping experience. President and Chief Operating Officer, Dave Herman shares, “The new store will get a fresh new look that’s aligned more with our current branding and customers’ interests. The smaller floor plan is a great thing for us. It will allow us to maximize our product offerings in more distinctive ways without sacrificing the quality of goods our customers expect from us.”

The leadership at Omega Sports selected Colorado-based retail design firm, 3 Dots Design to help achieve the desired look and experience in the new location. The award-winning firm previously worked on Omega Sports’ flagship Greensboro store in 2018. Several local contractors are supporting the project.

The store will feature brighter lighting, improved dressing rooms, bathrooms, and an online shipping hub to help facilitate Omega Sports’ growing online business. The current Omega Sports store at the center will start to move into its new location as construction is underway and is expected to be completed by September 09, 2022.

Omega Sports has been gearing up friends and neighbors in North Carolina for more than 4 decades. Based in Greensboro, NC, the retailer has a successful online business serving customers all over the world and has established neighborhood stores in Raleigh, Wilmington, Greensboro, Winston-Salem, and two locations in Charlotte.

Herman adds, “Our goal is to grow a greater neighborship with the Winston-Salem community and beyond. The new store will help us reenergize our loyal customers and bring in newer ones. Customers can expect fun events at the store, regularly scheduled product demonstrations from the world’s best active brands, collaborations with community organizations, workshops with local medical experts, and ongoing savings and rewards that you can only find at Omega Sports.”

A re-grand opening celebration event is planned for Saturday, September 17, 2022. Customers can learn more at


With more than 4-decades of helping neighbors stay active, Omega Sports offers expertise in running, tennis, soccer, basketball, swimming, pickleball, and more. Learn more and shop online at