Seattle Star Julio Rodriguez Launches JuliO’s Cereal With PLB Sports and Entertainment

Seattle Mariners’ Baseball Star Julio Rodriguez Launches JuliO’s Cereal With PLB Sports and Entertainment

PITTSBURGH, PA – Seattle star Julio Rodriguez has partnered with PLB Sports & Entertainment to create JuliO’s, a fruity-loop cereal profile. The product featuring Rodriguez’s name and likeness will be available locally in Seattle at Fred Meyer Stores and online at

“It’s so special to play in Seattle with such a passionate fan-base,” said Julio Rodriguez. “Having my own cereal is a dream-come-true and can’t wait to share it with the fans!”

A portion of the proceeds from the sale of JuliO’s will benefit Rodriguez’s philanthropic efforts in Seattle and in his native Dominican Republic.

JuliO’s are produced in partnership with PLB Sports and Entertainment. For more than 30 years, PLBSE has created unique brands and lines for athletes and entertainers such as Darius Garland’s Crunchland Chips, Nick Chubb’s Chubb Crunch, Stefon Diggs Diggs 14 Sauces, Cameron Heyward’s Blitz Mix, Doug Flutie’s Flutie Flakes, Josh Allen’s Josh’s Jaqs & JA17 Blend Coffee, Barstool Sports Pardon My Flakes, Kane Brown Kane Krunch and many more.

“Julio is a rising star in the MLB and in our opinion a future face of the league,” said PLBSE Marketing Director, Ryder Ballou. “JuliO’s will be the start of the Julio Rodriguez line in Seattle and we look forward to growing that for years to come.


PLB Sports and Entertainment has created unique brands for athletes and entertainers for over 30 years. Some of PLBSE’s iconic partnerships include Flutie Flakes, Ed McCaffrey’s Rocky Mountain Mustard, the late Bob Ross, and the WWE that sold millions of units in major retailers around the USA and Canada. In 2020, PLBSE partnered with Kansas City Quarterback Patrick Mahomes, former Pittsburgh Wide Receiver JuJu Smith-Schuster, Minnesota Quarterback Kirk Cousins, Green Bay Running Back Aaron Jones, Buffalo Quarterback Josh Allen, 2020 National Champion LSU Tigers, and Barstool Sports’ Pardon My Take. In 2021, PLBSE released limited-edition products in partnership with Miami Guard Tyler Herro, Cleveland Running Back Nick Chubb, Arizona Wide Receiver DeAndre Hopkins, Chicago safety Eddie Jackson, and other partnerships in the NFL & NHL, along with Universal Studios’ Field of Dreams.

PLBSE will be expanding its product offering in 2023 across brand categories and the U.S. PLBSE products and information can be found at and on Instagram at @plbse.