When I went over to check on some high school baseball scores today at www.news-record.com the Curious George in me stepped up and started asking questions again. The questions don’t have anything to do with the journalistic work that is turned in by the News and Record, I was just very curious why the N&R would have a Miller Beer ad on the high school sports page at the newspapers’s web site.
The Miller Beer ad was there loud and clear saying, “Live the Life, Get the Gear, Join the High Life Extras Program”…..
They prominently displayed what appeared to be 12 ounze bottles of Miller High Life beer and the ad was saying Get the Gear and it may as well have said Drink the Beer with those two large bottles staring right at you.
If you did the click on to learn more this message came up:
“While we can’t tell immediately that you’re a no-nonsence type of person you do know you have to be 21 or over to live the high life”.
You may not be able to buy it but you can drink it if somebody will get it for you and the News and Record will promote it to the high schoolers on the web site section designed for high school content only.
I for one don’t think the Miller High Life ad needs to be on the High School page and if they say the ad is just promoting Miller gear and not Miller Beer, I don’t think that arguement holds water.
The point in question is not a problem with the N&R sports section and it’s sports content, their work is one of the few outlets we have left and without them there’s not a level information surface. The problem is with the ad content and maybe they can answer why the Miller Beer ad is up on the High School only page.
Just asking a few questions and looking for a few answers and for some good healthy discussion.