The Triad Business Journal ran a Poll and only 26% of their readers liked the new name… Well DUHHHH!
Do a Poll in Blue & Pink – A kids magazine; I bet it would be a different result.
Mascots and Names are about Entertainment Value. Kids will warm up to it. The suits are probably more concerned that they include a Cigar Bar and nice Grandstand.
You want to talk business, then let’s see if the DASH has given away their Concession Profits like another local baseball team.