from the Sports Business Daily:(www.sportsbusinessdaily.com)
In what would represent a major push into the mainstream for the UFC(Ultimate Fighting Championship), Fox has agreed to a deal that will see the broadcast channel air as many as four MMA events per year, according to several sources.
The multiyear deal would mark the first time the UFC will have consistent airtime on a broadcast network. Fox execs refused to comment on the deal, but sources with knowledge of the negotiations said bidding had gone as high as $90M per year. The Fox deal is believed to be for seven or eight years.
As part of the deal, most of the weekly programming that UFC has on Versus and Spike TV will move to FX starting in January. That includes several fight cards, plus shows like the reality series “The Ultimate Fighter.” Fox-owned Fuel also will wind up with some UFC content.
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