Juan Soto’s arrival to San Diego immediately impacted ticket demand to see the Padres new lineup in person, according to ticketing technology and analytics company Logitix.
When looking at sold tickets on the secondary market, Logitix data specialists found that tickets to see Soto’s debut sold for an average of $95.94 per ticket on the event day. That’s an 87% increase in price compared to 4-7 days out of Wednesday’s game when seats were selling for $51.58 per ticket.
Logitix found that Wednesday’s trend was the opposite of the data for all games before the trade. The ticket price on the secondary market for all other Padres home games leading up to Aug. 2 decreased as each game got closer to its respective date. At 2-3 months out from a home game, the average purchase was $97.45 per ticket and dropped to $66.71 on game days – a 32% decline.
Below is the complete breakdown of Aug. 3’s games versus the rest of the season. Info from/per @LogitixInsights on Twitter, Instagram and at Logitix on LinkedIn.
Average ticket price* – Padres vs Rockies – Aug. 3, 2022
2-3 months out – $51.12
1-2 months out – $52.61
15-30 days out – $45.13
8-14 days outs – $50.43
4-7 days out – $51.18
1-3 days out – $73.25
Day of game – $95.94
Average ticket price* – Padres home games – April 14, 2022 to Aug. 2, 2022
2-3 months out – $97.45
1-2 months out – $85.89
15-30 days out – $80.98
8-14 days outs – $77.14
4-7 days out – $78.41
1-3 days out – $74.69
Day of game – $66.71
*Average ticket price (ATP) is defined as sold tickets on the secondary market across multiple ticketing exchanges. ATP does not factor in the list price.
Logitix manages millions of tickets for teams across the NFL, NBA, MLB, and NHL, plus NCAA events and live event properties. Logitix optimizes ticket sales outcomes for all of its partners through proprietary dynamic pricing and distribution. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace.
Courtesy of Eric Nemeth
Eric PR & Marketing, LLC